Overview

Major sector for organization work: -Produce Radio Show program -Produce TV Spot/TV Drama -Produce TV Talk Show

Background

CHEMS, originally funded by Health Unlimited UK in 1998, became a registered local Cambodian NGO in 2004. CHEMS is proud to be an independent NGO that utilizes local knowledge and expertise to contribute to the Cambodian Royal Government’s goal of improving public health in order to achieve poverty reduction, simultaneously raising the bar for media standards in the country. CHEMS was founded more than 14 years ago and focuses on providing information and advice, and Behavior Change Communications (BCC) on sexual and reproductive health issues to young people in Cambodia through interactive mass-media activities. CHEMS mission is to improve Cambodians’ health by providing accurate and appropriate information and education through the use of effective media, communication and advocacy. CHEMS is well known for its entertaining, educational and empowering radio programs, broadcasted 5 times per week and inclusive of a live call-in show revolving around health and social issues, “Especially for You Young People”, and a 15 minute radio soap opera, “Lotus on Muddy Lake”, focusing on the same topics. CHEMS also became popular in the past two years thanks to production of the TV drama series “Music Mission”. CHEMS has extensive experience working at community level. It specializes in capacity building, interactive community and focus groups, community theatre & public forums, and uses feedback to monitor and enhance its activities. As the majority of Cambodia’s population is fairly young, reaching the Cambodian public, especially young people, has been CHEMS’s priority.

Value

• Transparency
• Professional
• Trust
• Commitment
• Integrity
• Team work

Mission

“To enable Cambodians to improve their Quality of Life by providing accurate information and education through the use of effective media, communication and advocacy activities”

Vision

“For all Cambodians to enjoy their better quality of life, wellbeing and development”

Goal

To use effective media, communication, and training activities to increase and improve Cambodian people’s quality of life.