Background

Pacific Asia Travel Association (PATA) is a membership association that enables travel and tourism organizations to build their business in the Asia Pacific; it was established to promote travel & tourism to, from, and within “Asia Pacific”. PATA mobilizes global community of tourism professionals; it is well-known as leading voice and authority on Asia Pacific travel and tourism though delivering advocacy, networking, education, events, and data-driven insight. Currently, there are more than 750 organization members included government and private sector. The head office is in Bangkok and there are 41 chapters of PATA around the world, plus three student chapters. Pacific Asia Travel Association – Cambodia Chapter is a not for profit membership association, neutral, nondiscrimination on nationality or race, not favor in any religious, non-partisan and established to serve the benefits and fulfill the need of tourism stakeholders in Cambodia. The main aim of the Chapter establishment is to act as a dynamic catalyst in contribution to promote and strengthen tourism development in Cambodia. Especially, the tourism industry to be more active and be able to participate with other countries within the region and at international scale as well as a strong networking with tourism related partners in the whole industry. PATA Cambodia Chapter mobilizes all the tourism related businesses in the whole industry to work together to promote responsible business environment and to response to sustainable tourism development. PATA Cambodia Chapter is working in partnership with Ministry of Tourism and all the tourism related associations in Cambodia such as CATA, CHA, CRA, Transport Association, Airline Association, etc. to promote Cambodia as a must see tourism destination in Asia and strengthen the image of Cambodia as the host country for tourism related international events.

Value

PATA Cambodia Chapter Objectives To connect all tourism related businesses into one supply chain to work together and support each other To enhance the dialogue/network/knowledge sharing among tourism business operators – To advocate and promote the sustainable competition in the tourism industry – To improve and promote sustainable tourism businesses to tourism business operators – To promote global tourism networking for its members – To actively support and contribute to PATA’s mission and goals – To promote and develop PATA Membership both at Chapter and PATA international level. – To actively encourage participation among PATA Members, and potential new PATA Members in all PATA’s activities and events. – To foster closer working relationships, cooperation, business and networking opportunities among PATA Members and the community at large. – To encourage and strengthen travel industry professionalism, applied research and skills through education and training. – To act as the local voice of PATA to help position, promote and protect Cambodian travel and tourism via sustainable economic, cultural and environmental methods. – To organize activities, events and opportunities which support the promotion of Cambodia as the attractive destinations and tourism products of PATA Members to global tourism market. – To organize activities, events and opportunities which support the promotion of PATA destinations and tourism products of PATA Members. – To assist PATA in Public Relations activities in the Chapter area and general promotion/marketing of PATA events and activities. – To promote community development as tourism products to PATA members for a viable economic for all stakeholders. – To promote local supply chain in tourism industry in Cambodia. – To be a host organization in tourism event management in Cambodia. – To generate immediate and long term benefits for all members. – To promote energy saving and a clean environment. – To promote a fair and transparent tourism business practices to its members.

Mission

PATA Cambodia Chapter’s missions: – PATA Cambodia Chapter is a travel association which brings together all the related tourism businesses to operate tourism in the responsible way and promote the sustainable competition – Educate the industry on changing trends in the travel and tourism industry in Cambodia. – Assist in business growth for companies, both international and domestic, doing business and focusing on Cambodia as a market. – Network with industry peers to further collaboration between Cambodian and expat member of the Cambodian travel and tourism industry, as well as tourism professionals outside of Cambodia doing business in Cambodia or have an interest in the Cambodian travel and tourism market. – Build a community of travel and tourism professionals in Cambodia. – Increase awareness of PATA in Cambodia – Recruit new PATA members in Cambodia and especially PATA Chapter member.

Vision

PATA Cambodia Chapter will become a trustful institution to promote and enhance tourism industry in Cambodia for sustainable business development.

Staff